Like all highly transactional business, it is all about checks and balances, and maintaining up-to-date records on all facets of the operations, including inventory, sales, and operational expenses. The key to a successful operation is to always have your finger on the pulse, allowing you to course correct, and run lean and efficient for maximum profitability.
12. METRICS AND DECISIONS
As important as it is to understand the operational side of the business, it's also important to understand customer buying habits which influence site-wide merchandising and marketing. Knowing what happens in your online store allows you to better target shoppers with the products they want, upsell and cross-sell effectively, increase conversion, and influence your buying habits as a retail buyer.
In the end, it's about moving product. And the more you know about your business and your customers, allow you to maximize your opportunity.