1. PURCHASING AND MARKDOWNS

Knowing what to buy and when to buy it is important to ensure that your site is well stocked and ready to do business. There is no way to accurately identify how much product you'll need, but having your finger on the pulse of your inventory will prepare you to buy or mark down as needed. The detailed information you can capture on the web can open a whole new way of understanding your purchasing needs.

2. RECEIVING AND PUT-AWAY

Receiving goods for an online store has unique challenges. Delivering on clients' expectations based on what they've viewed online is critical. If not handled well, the result can be dissatisfied customers and costly returns.



3. PRODUCT ADMINISTRATION

There is no other area of your online retail business that more directly affects your ability to sell than product administration. You must have great pictures, well-written descriptions, and logically organized product categorization to sell effectively online. More images, more views, and more details are essential to closing the gap between the real world shopping experience and the web – and to raising your conversion rate.

4. MERCHANDISING

The signage on a home page or category landing page is like the signage in a store window. Landing pages should capture the look and feel of each category. Once visitors arrive on a landing page they should be able to easily narrow their selection to items that interest them. Maintaining a forward shopping path keeps customers engaged and makes it easy for them to explore your catalogue.



5. MARKETING

Whatever your daily routine, an online retail business boils down to procuring merchandise and selling it on a website. Success is driven by a simple formula based on traffic (the number of visitors who come to your site) and conversion (the percentage of visitors who make a purchase).

So it's easy to see what needs to be done to increase revenue. We can help you drive more traffic and improve your ability to convert visitors into buyers.

6. ORDER TAKING

Like in any retail operation, the ability to take and process an order through all the necessary stages is crucial to maintaining fluid operation. Given that not every business operates in a similar manner, the technology used to capture, guide, and organize customer orders is imperative for any online retail business.



Whigby on Advantage WebStore

7. CUSTOMER SERVICE

A key to customer retention is being able to communicate effectively with your clients, instill confidence, and remedy problems as they arise. In addition, policies should act as a confidence builder, not a barrier to doing business with your online store. In the end, it's always about the customer and ensuring they are a repeat shopper.

8. PICK AND PACK

Establishing a smooth workflow for pick/pack, along with clearly defined warehouse management processes, will drive down operational costs and enable you to focus on business building, partnering and marketing. All of which will add to your traffic, and grow your business.



9. SHIPPING

Now comes the hard part – getting orders out the door. Efficiency in this area is vitally important to growing your business. The faster, cheaper, and more reliable your shipments, the greater your customer retention. Happy customers generate repeat business, and this will raise your overall conversion rate.

10. RETURNS

As important as it is to get the products into the customers' hands, maintaining good policies and procedures that allow people to exchange and return products with ease is also a key to maintaining credibility, and building a long-lasting relationship with your client base.



11. ACCOUNTING

Like all highly transactional business, it is all about checks and balances, and maintaining up-to-date records on all facets of the operations, including inventory, sales, and operational expenses. The key to a successful operation is to always have your finger on the pulse, allowing you to course correct, and run lean and efficient for maximum profitability.



12. METRICS AND DECISIONS

As important as it is to understand the operational side of the business, it's also important to understand customer buying habits which influence site-wide merchandising and marketing. Knowing what happens in your online store allows you to better target shoppers with the products they want, upsell and cross-sell effectively, increase conversion, and influence your buying habits as a retail buyer.

In the end, it's about moving product. And the more you know about your business and your customers, allow you to maximize your opportunity.




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Armand D'Oliveira

Armand D'Oliveira
Manager, Business Development
416.532.5690 x 229