Category Archives: Mobile

10 Travel Apps to Bring Along on Your Summer Vacation

world travel

via giphy

With summer officially in full swing, we’re gearing up for travel season. We’re bookmarking our favourite blogs, sticking books in our beach bags, and trying to organize the details of travel plans to make our vacations as painless as possible.

Luckily, there’s a nearly endless list of travel apps that can simplify your trip planning, find you the cheapest flights, and hook you up with travel buddies wherever you go. Here are the ones that stand out from the crowd.

 

1. Citymapper

citymapper

This app is like Google Maps’ cooler, smarter older sibling: it has a more detailed and informative trip planner, as well disruption alerts, Uber integration, cycle routes, and real-time public transit updates that will ensure you never get lost again. It’s also got some entertaining (albeit not very useful) features that’ll keep you distracted during inevitable travel delays, like information about how long it would take you to jetpack to your destination.

 

2. Airbnb

Airbnb

via airbnb.com

Airbnb’s app is great for booking accommodation, but it does more than just hook you up with a great vacation apartment – the company has started to move into experiential travel, with features that can connect you with locals who give out insider tips and neighborhood guides, lead tours, and take travellers on adventures.

If you like the Airbnb concept but you’re more of a camper, it might be worthwhile to check out Hipcamp. It’s similar to Airbnb, but instead of renting out a house, you can use it to find a patch of land, a campsite, or a space in someone’s yard to pitch a tent.

 

3. Tripit

Tripit

Are you taking planes, trains and automobiles to get to your destination? Tripit can help you coordinate all of the legs of your journey, and it will organize an itinerary for you that includes flights, rental cars and driving directions, hotel bookings, and events. All you have to do is forward your confirmation emails to the app, and it will take care of the rest.

 

4. Google Translate


It’s not going to help you become fluent in Italian, but Google Translate is great for helping you quickly translate every day words on the fly. It’s super easy to use – just hold your camera up to any piece of text, and Google will spit out a translation instantly.

 

5. LiveTrekker

livetrekker

LiveTrekker is a good option for anyone who loves tracking themselves and recording where they’ve been.

The app tracks all of your steps, marks them on a map, and lets you record the sights and sounds around you with notes, so you’ll be able to look back on your trip in vivid detail.It’s also a great companion for adventure travellers, as it keeps track of your altitude and speed.

 

6. Time Out

time out app

A guide book for your smart phone, the Time Out app offers up suggestions of things to do, places to eat, and sites to see in cities around the world.

There are many guide book-like apps out there, but Time Out’s event finder tool and its ability to book restaurants and concert tickets really sets it apart from the competition.

 

7. Skyscanner

skyscanner

If you aren’t sure where you’re headed on your next vacation yet, Skyscanner is a great tool to turn to for ideas.

It makes it easy to investigate all of your flight options by letting you search for flights to anywhere in the world, and offering a great display of low airfares that pinpoints the cheapest days to fly. You can also set flight alerts for specific routes, and easily compare prices for nearby destinations and airports.

 

8. Hopper

hopper app

Another flight finding app, Hopper is great for bargain hunters. Hopper gives you advice on when you should fly and when you should buy your tickets.

Hopper makes surprisingly accurate price predictions to let you know whether you should book tickets ASAP or hold out for a better price, and it lays out your options for the best days to travel on your chosen route. It’ll also notify you when prices go up or down.

 

9. Hipmunk

hipmunk

Besides a memorable name, Hipmunk, a travel planning app, has a couple of great features going for it.

Its ‘Agony Index’ lets you rank flights based on their potential unpleasantness using a combination of price, flight, duration, and number of stops so that you can strike a balance between price and comfort. Its hotel search lets you narrow things down to your favorite neighborhood or site, and its ‘Heatmaps’ feature will direct you to the coolest, most hip neighbourhoods.

 

10. Oanda Currency Converter

Oanda

There are a ton of currency conversion apps out there, but the Oanda converter has a simple interface that’s easy to use. It can convert amounts for more than 190 currencies, and it lets you keep your frequently used currencies on hand for quick access.

 

Honourable Mention: Adventurely

Solo travelling can be tough, but Adventurely has you covered. The app lets you input your travel dates and destinations and the sites you want to visit, then it matches you up with other travellers who are doing the same thing. It’s a great idea – but the catch is that for now, it’s only available in NYC and Brooklyn.

The 2016 Apple WWDC Highlights for Designers and Developers

iOS 10 preview WWDC

Apple’s World Wide Developer Conference – where the company introduces the world to its latest software and product developments – is one of the most hotly anticipated events on the tech world’s calendar each year, and this year’s event held on June 13 didn’t disappoint.

The news coming out of the 2016 WWDC keynote speech is big: all of Apple’s operating systems are getting major upgrades that are set to overhaul the way that Apple devices interact with each other. More compatibility and better integration between devices were the major themes at this year’s conference, with Apple aiming to take on its competitors’ online services and software offerings.

If you had your fingers crossed for new hardware announcements, you might have walked away disappointed. But don’t worry – there’s still plenty to dig in to, and a lot to look forward to in app development. Here are the highlights:

 

OS X is getting a re-brand – and an upgrade

macOS sierra

One of the big announcements in the WWDC keynote was that the Mac operating system is being re-named. Gone are the days of OS X – the operating system will now be known as macOS, and the new name is ushering in a few key changes.

The latest iteration of the Mac operating system, macOS Sierra, will focus squarely on improving integration with other Apple devices. Sierra will introduce users to a host of new features that will allow them to move between devices easily, including:

  • A ‘Universal Clipboard’ that allows users to copy and paste across devices (think of it as Apple’s take on Evernote)
  • An Apple Watch function that unlocks a user’s computer from their watch
  • A new iCloud function that lets users save their computer’s desktop to the cloud and access it from another computer

And for those of you who love Siri, there’s exciting news: macOS Sierra will introduce Siri to desktop for the first time (more on Siri below).

 

Big changes are in store for iOS


In his presentation, Apple’s Senior VP of Software Engineering Craig Federighi billed the iOS 10 updates as the “biggest iOS release ever for our users”, and he’s not exaggerating.

One of the biggest updates is to the Messages app. New features like animations, custom emojis, an invisible ink feature, and handwritten notes are seen by analysts as an attempt to compete with Facebook Messenger. The Messages app will also have the ability to install third-party apps, giving developers a new platform within iOS to develop for. Some of the examples given by Apple of features this will enable are sharing content and sending money.

messages apps

Here are some of the other major upgrades coming to iOS:

  • The Maps app is being redesigned to make navigation easier
  • Apple News is being redesigned
  • The Photos app will get an upgrade to compete with Google Photos on features like automatic organization
  • A new voicemail transcription feature is being introduced

And arguably most importantly, huge changes are also in store for Siri, as the voice assistant will be opening up to developers for the first time. Apple unveiled SiriKit for iOS 10, which lets developers design their apps with Siri compatibility in mind.

Until now, Siri has only been able to interact with default iOS services (e.g. Make a phone call using the default Phone app, create a reminder in the default Reminders app, schedule an event in the Calendar app, etc.). Now, app developers will be able to integrate Siri into their own apps, so users will be able to use voice commands for requests to third-party apps. Siri will now be able to do things like call a car on Uber, or send money through a payment app.

This clearly presents a great opportunity for app owners and developers to take their service to the next level and integrate Apple’s voice commands to improve their user experience.

 

The Apple Watch is speeding up

watchOS 3 preview

The Apple Watch operating system is also getting a shiny new update (are you sensing a theme here?). watchOS 3 is set to make a slew of improvements to the functionality of the Apple Watch, most notably a huge boost in speed.

Most complaints about the Apple Watch to date have been about the overall slowness of third-party apps on the device, illustrated by this joke from noted Apple analyst John Gruber:

The speed issue discouraged app developers from continuing development on the platform, feeling that there was a limit to the device’s performance. At this year’s WWDC, Apple announced that speed improvements will be coming to all apps, and can lead to third-party apps loading seven times faster than they currently do on watchOS 2. This should entice third-party app developers to give the platform another shot.

In other watch news, Apple put a heavy emphasis on the fitness and activity tracking features of the watch, and introduced some nice new features like an SOS system for emergencies, and a new keyboard feature called ‘scribble’ that lets users handwrite letters directly on the watch instead of typing. Developers will also be able to better leverage the device’s onboard sensors, like heart rate.

 

Improvements are coming to tvOS

tvOS

The fourth and final of Apple’s operating systems isn’t being left out of the software updates. Apple announced a few improvements to the Apple TV operating system, tvOS, but they’re modest.

Some of the most interesting updates from a development perspective are improved live streaming capabilities, four game controller support and multiplayer game sessions, HomeKit support (which lets users control enabled home appliances via their Apple TV), and improved search functionality.

A single sign-on feature will let users log into all of their individual TV apps linked to their cable provider (like NBC, ABC, AMC, for example) with one login – enter your credentials once, and they’re applied system-wide, rather than on a per-app basis. Since Apple TV now has more than 6,000 apps, this feature is definitely a welcome addition.

Continuing the theme of connectivity, users will also be able to use their iPhone as a remote, and use Siri to search Apple TV.

 

Wrap Up

So what are the big takeaways from this year’s WWDC keynote?

First off, Apple put a big emphasis on software this year and didn’t unveil any new hardware. This might be because its hardware sales are slowing, and because Apple is finally recognizing that it needs to play catch up with its competitors’ software and online services – for instance, a lot of the software updates for iOS are introducing features that Google already has.

Secondly, the theme of all of the major software updates was connectivity between Apple devices and operating systems. If the individual software updates don’t seem like such a big deal on their own, it’s because Apple is focusing more on the big picture – namely making all of its devices work seamlessly together.

Recently, there’s been a shift in how we think about the future of tech – we’re moving away from isolated devices and platforms, and towards more connectivity and integration across devices. At this year’s WWDC, Apple made it clear that it’s ready to take the plunge into that future. And if you’re an app owner, you should be thinking the same way.

The Best Health & Fitness Apps to Stay in Shape

running shoes

Like most things in modern life, staying in shape has gone high-tech. The world of health and fitness apps is huge, and still growing fast, partly in thanks to the emergence of wearable technology like the Fitbit and Apple Watch.

But whether you wear a piece of tech on your wrist or not, everything from calorie counting to workout logging can be readily accessed from your phone’s app store – yes, your phone and its apps can be your own portable personal trainer! And with summer coming on fast, it’s the perfect time to round up the best health apps available today.

If you’re looking to lose weight, gain strength, or take your running game to the next level, we’ve got you covered with this list of the best apps to help you stay in shape.

 

Strava

Strava

If you’re a runner or cyclist who loves to track the details of your workout’s distance, times, and kilometer splits, Strava will be right up your alley. But Strava’s got a lot more going for it than its strong tracking abilities.

It’s also a social app that lets you virtually race other athletes from your area or from around the world by logging your data, so if you need a little bit of competition to motivate you to lace up your shoes, Strava will do the job.

You can also use Strava to connect with other people in your area and meet some new training buddies.

Visit Strava’s website

 

Run 5k

run5k

If you’re a new runner and you’re not quite ready to join the competition over on Strava, Run 5k is a great app to ease you into running and build up your fitness. There are a many ‘couch to 5k’ apps available, but this one is our favourite.

It offers a simple and intuitive design, and you can customize it to monitor and track your fitness through metrics like heart rate and weight.

Visit Run5k’s website

 

Nike + Training Club

nike training club

Though targeted exclusively towards women, the Nike+ Training Club app gives you access to a large collection of workouts that suit a range of goals and abilities. In line with the company’s “Just do it” ethos, you can do these workouts anywhere, anytime, no equipment required.

If you need some more inspiration to reach your fitness goals, the app also lets you earn points for working out, which you can use to unlock your favourite celebrity’s workout routine.

Visit Nike+ Training Club website

 

MyFitnessPal

myfitnesspal iPhone app

In terms of sheer popularity, UnderArmour’s MyFitnessPal is the reigning king of health and fitness apps.

The app is a tool for tracking the calories and nutritional information for the foods you eat. What separates MyFitnessPal from the rest of the pack is that it has over 1 million foods in its database –  everything from strawberries to Big Macs – so you don’t have to guess or Google the calorie content for everything you eat.

The app also allows you to customize your macro targets for the day, and integrates with most wearable devices on the market. If you unlock the premium version, MyFitnessPal will offer up insight into the best (and worst!) things you’re eating, to help you improve your overall nutrition.

Visit MyFitnessPal website

 

The Scientific 7-Minute Workout

7 minute workout

Don’t have time to work out? This app begs to differ. From the fitness experts at the New York Times, this app takes you through a 7-minute, full body workout. It’s a step-by-step guide with animated illustrations that both beginners and exercise-veterans will get something out of.

Visit The Scientific 7-Minute Workout website

 

Tabata Trainer

tabata trainer

Another good app for people who are short on time, the Tabata Trainer is based on the fitness world’s love affair with interval training. The Tabata method promises a fast and incredibly effective training method, and the app comes with routines for all fitness levels.

The best part? Because the intervals are so intense, you’ll get more bang for your buck and save time.

Visit Tabata Trainer website

 

Pact


We all learned in Psych 101 that reward and punishment are powerful motivators of human behaviour, and this app plays on that. Pact lets you make money off of the workouts and goals you accomplish – but it also makes you pay up if you don’t achieve your goals.

If you miss a workout, the money you wagered goes into a communal pool. But if you meet your goals, that same pool gives you some money as a reward. If the thought of losing a bet or your cash is something that motivates you to work out, you might want to give it a shot.

Visit Pact website

 

Fitbit

Fitbit

You might need a Fitbit activity tracker (a wearable that tracks various things including your steps, calories burned, sleep habits, and heart rate) to make the most out of this one, but you can also use the app (without a wearable device) to track your food intake, weight and other health indicators. And if you own a relatively modern smartphone (e.g. iPhone 5s or later), your phone can even track your steps for you – no wristband needed.

Fitbit is a good all-rounder for keeping tabs on your health and activity, and the step counting functionality is great for reminding desk-bound workers who are aware of the new “sitting is the new smoking” advice to get some movement into their day.

Visit Fitbit website

 

And lastly, if you’re looking for a more old-fashioned fitness approach, consider these exercises that are perfect if you’ll be sitting at a desk for most of the day.

We hope these apps will help you stay in shape this year. If there are any killer health and fitness apps we overlooked, let us know in the comments below.

The Best Time-Saving Apps

calendar app

We’re all after that elusive dream of getting more done in less time. Thankfully, legions of productivity apps have arrived on the scene recently to help us out, promising everything from email-free inboxes to effortless time management.

With so many productivity and time-saving apps available, it’s easy to get lost in all the noise and end up spending more time searching for apps than they actually save you in the long run. So we’ve rounded up some of our favourite time-saving apps on the market. They can help you automate admin tasks, schedule your day, de-clutter your inbox, and basically turn you into a productivity machine with more time to do what’s most important to you.

 

IFTTT

ifttt

An app that helps you automate nearly any task, IFTTT (an acronym for “If This Then That”) promises to connect all of your favourite apps so that they work better together, and save you time.

Essentially, IFTTT lets you build “recipes” for different situations. Say, for example, you get a newsletter delivered to your inbox, and you know you definitely want to read it later. You can create a recipe that tells IFTTT to automatically send it to your Evernote reading list. The list of situations that IFTTT can automate is nearly endless, from replying to, flagging, or filing emails to putting important tasks into your to-do list.

IFTTT works with nearly every app on your phone, so there’s almost no time-sucking task it can’t take off your hands.

Visit IFTTT

 

Zirtual

Zirtual to do list

If you’re not lucky enough to have a personal assistant to help you with your admin tasks, Zirtual can fill that void. The app bills itself as a personal assistant that can take care of a huge range of time-consuming administrative tasks.

Among other things, it can respond to emails, create travel itineraries, and do your scheduling for you so that you can focus on more important jobs and leave the admin to your new assistant.

Visit Zirtual

 

Feedly

Feedly

If keeping up-to-date on news and blogs is a big part of your day, Feedly is a great tool to add to your arsenal. The app keeps all of your important content in one place, and puts it all into a feed that you can quickly scroll through. You can easily bookmark posts to read later, helping you avoid getting sucked into hours of blog post reading when you’ve got more important things to do.

Feedly’s got some other good features going for it: it can sync across all of your devices, organize your content into different lists, and suggest new sites for you to track. And did we mention it’s compatible with IFTTT?

Visit Feedly

 

Clear

clear to do list app

If you love the feeling of crossing things off of a to-do list (and who doesn’t?), Clear might just become your favourite app.

It’s a beautifully designed to-do list that lets you create lists for every area of your life (work, personal, fitness, shopping, etc.) and rank tasks in order of importance. By prioritizing your most important tasks, Clear can help you sort through the clutter of to-dos and keep you focused. Plus, as soon as you finish something on the list, you just swipe it away and move on to the next one, so you’re never left searching for your next task (and you get the satisfying feeling of checking something off).

You can also set yourself reminders and use Clear across devices, so you can make sure nothing slips by the wayside.

Visit Clear on the App Store

 

Boomerang and/or Followup.cc

Boomerang

If your goal is to achieve the holy grail of email organization, Inbox Zero, or just maintain a more efficient email system, there are a couple of good apps that can help you get there.

Boomerang is a popular app for Gmail that lets you clear out your inbox by having Boomerang archive your messages until you need them, when it will send them back to your inbox (“boomerang” them) marked unread. Boomerang also lets you draft an email and schedule it to be sent at a later date, and also send you reminders when you haven’t heard back from important contacts, or when you need to follow up with someone.

Visit Boomerang

 

Followup.cc is similar to Boomerang, but its focus is on helping you land new clients and sales. You can use the app to track when your emails are read, automate email tasks, ‘snooze’ unimportant emails, and update Salesforce contacts directly in Gmail to streamline your workflow. Like Boomerang, it also lets you schedule an email to send later and set reminders to do follow ups.

Visit Followup.cc

 

Honourable Mention: Sunrise

sunrise calendar

Sunrise is the ultimate calendar app. It’s a beautiful and well-designed app that connects with Google Calendar, iCal, and Outlook, so that all of your appointments and tasks end up in the same place. It takes the nightmare of trying to juggle appointments with people who all use different calendar systems out of your hands, freeing up tons of time.

It also has a beautiful interface that pulls in your contacts’ profile images and uses keywords in your meeting events to label your calendar with corresponding icons (e.g. “Coffee with Tom” will have a coffee cup icon next to it).

So why does it just get an honourable mention? Here’s the catch: Sunrise was acquired by Microsoft in 2015, and it was recently announced that Sunrise is going to be discontinued and officially stop working on August 31, 2016. The app’s functionality is being merged into Outlook Mobile, so stay tuned to see how that takes shape.

 

Staying on top of your to-do list and calendar can be difficult to manage, but we hope that at least one of these apps puts you on the path to increased productivity!

Are there any killer productivity apps we missed? Let us know in the comments.

Digital Healthcare Trends You Need to Know

digital healthcare

The world of digital healthcare is officially hitting its stride. Patients are becoming more active participants in their healthcare and embracing digital healthcare solutions more than ever before. At the same time, healthcare costs are rising, and providers are on the lookout for innovative solutions that can improve patient care without increasing costs. Industry-wide, major technological advances are revolutionizing how we think about healthcare.

Digital healthcare investment is also on an upswing. In 2015, funding in digital healthcare was twice what it was in 2013, and growth shows no sign of slowing down this year. So given this growth, it’s worth asking: what are the major trends we’re seeing in the digital healthcare world?

 

Digital Users are More Involved in their Own Healthcare

stethoscope and laptop

A recent Google study found that Canadian users are researching their health online more than ever before, and taking an active role in shaping their healthcare. Users can access health information almost instantly, and they’re using it to make decisions about the healthcare products and services they’re choosing to access.

Here are some highlights of the Google study:

  • Half of all Canadians are more actively monitoring their health (especially using online resources) this year compared to last year
  • When buying over the counter (OTC) health products, Canadian users were just as likely to consult a digital resource as a traditional source, like a doctor or pharmacist
  • Online medical resources are hugely popular: over 17 million Canadians regularly visit healthcare websites to research their symptoms
  • Some digital resources are more popular than others: 47% of users relied on search engines (mostly searching symptom keywords) prior to making an OTC product purchase, while 31% used brand websites or apps and 30% used advice/review websites, forums and blogs
  • Users are not only doing more healthcare research online – they are also turning their research into action. For example, 50% of users who did a web search for OTC products did so on the same day they went out and made a purchase, and 44% of users conducting online searches for hospitals made appointments after landing on a hospital website

 

Mobile is Taking Centre Stage

Digital healthcare is yet another area where mobile is poised to overtake desktop as the user’s platform of choice.

Today, more than ⅓ of searches for OTC products are done on mobile devices. But that number is increasing quickly: according to Google it’s increased by 19% over the past year. Searches for symptoms and diagnoses are also increasingly conducted on mobile devices, usually at the first sign of illness.

As a result, it’s becoming crucial for healthcare providers to be visible and useable on mobile, and this is driving a major trend toward mobile-first design solutions.

 

App Use is Growing

iOS 9 health apps

Mobile health app adoption has skyrocketed in the past few years. In 2015, 33% of mobile phone users had a health app on their device, up from just 16% in 2013. Investment in health apps has also increased dramatically.

Apps are also becoming popular with doctors and other healthcare providers. One example is Joule, an app recently launched by the Canadian Medical Association.

Joule CMA app

Joule gives physicians mobile access to clinical and professional development resources and allows physicians to connect with each other. Joule also provides grants to innovative projects, positioning itself as a tool that sits ‘at the heart of physician-led innovation’.

 

Video is Becoming an Important Medium

youtube health video

Video might lag behind search engines and brand websites, but it’s becoming more significant in users’ digital healthcare journeys.

12% of patients use video for symptom research and OTC product information. Most users say they are looking for video content that gives them useful and actionable information about their symptoms and remedies, rather than just entertainment.

 

Doctors and Patients are Embracing Non-Traditional Healthcare Solutions

doctor on tablet

Both doctors and their patients are increasingly willing to use digital solutions in healthcare provision.

According to a PwC report, 60% of all patients are willing to replace their in-person visit to their doctor with a video visit on a mobile device. In people under 44, this number jumps even higher: 72% say they would access telehealth services (i.e. a video conference) instead of a traditional visit with their doctor.

For their part, 58% of doctors say they would prefer to provide some healthcare digitally instead of in-person. 81% said that mobile access to medical information would enhance their patient care.

 

3 Tips for Putting Trends Into Action

What are the key takeaways for healthcare providers from these digital healthcare trends?

Be visible and searchable. More users are turning to online searches as one of their main resources. Making sure that you’re a top result in these searches – whether via Google, App Stores, or video platforms like YouTube – is vital. Having a strong web presence, being visible online, and improving your SEO are your key steps here.

Focus on mobile. Mobile is the tool of choice for healthcare users who want instant answers to their questions, so it’s critical to have a site that works well on mobile. It’s even worth considering embracing mobile-first design solutions.

Embrace video. While video isn’t the most popular tool for users yet, it is becoming increasingly important and growing fast. Having useful, informative video content is key.

 

Conclusion

Digital healthcare is changing fast, as both patients and healthcare providers start to embrace non-traditional healthcare technology and users start to take an active role in their shaping their healthcare using online resources. The changes we’re seeing in the digital health world can be boiled down into five key trends:

  1. Users are becoming more active in shaping their own healthcare solutions and monitoring their own health through digital sources (mainly search engines)
  2. Mobile is poised to take over the digital health world
  3. Health app use is growing
  4. Video is emerging as an important platform
  5. Both doctors and patients are willing to use non-traditional healthcare tools

Naturally, these trends mirror what’s going on in the rest of the digital world. But the unique constraints of the health system and the huge demand for systems and solutions that are able to deliver, we think this is the space to watch for amazing new digital innovations.

New Brand Identity Re-launch: The Uber App

uber app

Uber’s new app icon

 

“Keeping up with the Joneses” has never been harder for businesses in today’s digital economy. It seems like every day there’s a new web trend, a new Google update, or a new customer segment that needs to be catered to.

As a result, we’ve seen a number of brands relaunch their identities and redesign their digital properties to better align with a new personality. Today, we’re going to look at the best way brands can stay up-to-date without sacrificing their brand value, and what they can learn from Uber’s recent redesign.

 

Why it’s important to update

starbucks logo history

To stagnate is to die. That’s what it comes down to. Painful? You bet. But it’s a necessary pain. This cycle of constant updating and iteration is driven by two core factors.

First, customer demand. Especially for digital properties, consumers are comparing your brand against all of the others they engage with. The standard your site is measured by is set by whoever is the best, most on-trend, most innovative company at that point in time. That sort of daily, instantaneous side-by-side comparison is a new feature on the corporate landscape and one that’s driving more rebrands than ever.

For example, imagine you sell shoes and you have an online app. Your app logo is a little dated, but you think it’s either ‘good enough’ or not worth the investment to worry about. The problem is that on a mobile phone screen, your old, dated logo is going to be compared to all the sleek, beautiful logos that it shares the screen with. As a result, your brand value and possibly your bottom line suffer – because you’re not on trend.

Second, technological innovation. Technology improves at an incredibly fast rate. We can now do things that could never have been done even two or three years ago. For example, before 2014 there were very few video hero images. Not because no one thought of it – but because mobile data was slow(er) and hadn’t yet figured out how to build sites with hero images and a positive load time.

So, with technology continuously improving, brands are presented with more creative options to tell their story. Coupled with the aforementioned consumer demand and comparison ecosystem that all of our digital work lives in, there’s huge pressure to keep up.

 

How to stay up to date

Apple logos

The key to staying up to date is to always be improving, but also knowing when you actually need to update what.  For example, at some point updating your logo will be important for your brand -but just because you’re updating your logo doesn’t mean it’s also a good time to change the iconography in your app. It’s best to accept that it’s not feasible to change everything each time a new trend comes out. It’s better to update incrementally and improve your app or website as you go.

So how do you know what to update? Here are two ways we keep up to date.

 

Study competitors

See what your competitors are doing. Pay attention to the leading apps in your vertical, how they’re evolving and what their customers like best about their apps by checking out their reviews. If you’re not sure where to start with finding your competitors, try searching your brand’s most relevant keywords in the iOS App Store of Google Play Store.

 

Have an aspirational company

robin hood app

It’s still good to follow a company whose design you love, even if they are outside of your industry. Keep an eye on them, you might not be able to adopt all of the features you like but keep returning as a source of inspiration. Following progressive companies is also a great way to see what’s at the leading edge and what early adopters are moving on. Some companies whose app design we love include:

 

Uber app: a brief case study

Uber App Loading Screen

Uber has renovated their brand a couple of times over the years, but the 2016 rebrand is certainly the most radical.

Gone are the traditional curly letters and the big ol’ U. Gone are the stark black and white contrasting colours.

Uber Type Redesign

In its place is a new palette of muted greys and blues, and in the place of the U is what the CEO is calling ‘the bit’ – a stylised hub that as Uber moves into more products, you’ll always see that ‘bit’ and know that it’s Uber.

uber new apps

Uber’s coated this rebrand in all the normal flouncy language – they’ve outgrown their old brand, they want to be a dynamic company, they want their brand to be a better embodiment of what Uber stands for.

But really, Uber’s rebranded for two main reasons.

First, their old look was dated.

Second, Uber had grown beyond its original brand. It is no longer just a pseudo-luxury transport but a giant multinational conglomerate, with different sub-brands and services like UberX, UberPOOL, and Uber Eats for food delivery. The company needed a more effective way to communicate that it is part of one cohesive transport solution. Plus, it needed some underlying core design so that people can recognize a service is Uber straight away.

For example, the new design allows them to put different shapes into their logo depending on whether they’re communicating with drivers, passengers, or other customers, the idea being that even different user groups are still on brand.

alternate uber design

Initially, feedback has not been positive. Yes, this achieves Uber’s goals of keeping up with trends and developing a logo that’s versatile enough to grow with their company.

However, so far it looks like they overshot a little on how much to change at one time. As a result, they’ve ended up in the awkward position where, if they keep the logo, their brand sentiment will suffer, but if they scrap the logo, their brand credibility will suffer.

In other words, they’re stuck between a rock and a hard place, and the only way out forward is to stick it out with the rebrand and see how it plays over the long term.

 

Conclusion

Web trends move at a rapid pace, driven by both consumer needs and technological ability. As a result, it’s no longer an option for a company to sit on its haunches and let its brand become dated in the digital age.

Brand maintenance, renovation, and redevelopment should all be part of the long-term plan for a company. However, as we can learn from Uber’s recent redesign, whenever you’re dealing with something as delicate as a brand, it’s critical that you tread lightly; Yes, it’s important to stay up to date, but try and change too much, too fast, and you’re liable to get an earful from your most valuable asset you have – your customers.

How to Optimize Your Website for Millennials

millennial woman

The demographic group dubbed “millennials” is now between 16 and 36, with a buying power of some $200 billion currently which is projected to grow to $10 trillion in their lifetime.

Every business needs to start thinking about millennials – if they aren’t already. Millennials are a generation of well-educated, well-paid individuals, who are known to be fiercely loyal to the brands they love. But how do you get them to love you? We take a look at what the numbers tell us about what millennials are looking for when they go online.

 

Good mobile design

Most of what millennials value in an online experience can be summarized as a good mobile experience. If the principles of sound mobile design are being followed, then millennials will be on board. Why? Because millennials love mobile. 18% reported being mobile-only, which is huge.

Not mobile first. Mobile only.

There are plenty of aspects that go into a great mobile experience, and to meet the high (and rising) expectations of these consumers, you need to hit them all. But there are a few in particular that are worth pointing out:

 

Rich content

chef steps

Both the increase in video content on social networks and the emergence of totally new video and image-based social networks has been largely driven by millennials. In fact, nearly half of millennials exclusively watch video content on their phones. They’re extremely active on YouTube,  comparison shop with video, and use video content to research purchasing decisions.

The message is clear: video is a favourite content format for millennials.

To engage with this audience we, brands and companies are getting involved in video in different ways, including:

  • Branded videos/longer form advertisements (5 minutes vs 30 seconds, built specifically for social media)
  • Helpful videos (product reviews/recommendations in your field, how-to videos, etc.)

One brand which does a fantastic job of this is ChefSteps, which produces a range of helpful recipe videos to help people learn how to cook. The goal? Be helpful, and be shared. They’re successful on both fronts.

 

Social sharing

social

Millennials are talkers, that’s for sure. For the millennial generation as a whole, both sharing and listening on social media are absolutely essential. For example, millennials are more than twice as likely as older generations to have 200+ friends on Facebook and 70% will ask for advice and help with big (and small) decisions online.

So what can you do on your site to help? Make it easy to share. Make buttons available to push content directly to major social networks. Make them easy, obvious and fast to use. You don’t need every single social network out there – pick the relevant ones (these will depend on your specific website) and call it a day.

Second, listen out for yourself. Listen to what your customers and visitors are saying, both to and about you. There are a number of social listening tools that are built exactly for this purpose. Many of them will let you monitor multiple channels for keywords, showing you what people are saying about your company, products or service. You should also give users an avenue to provide you feedback – whether it’s through your website or another specific channel – make sure your customers have a way of being heard.

And of course, engage on social media. A big part of sharing about brands and companies on social media (especially negatively) is just the desire by the customer to be heard. Show you hear them by responding, even if you can’t offer a resolution.

 

Personality

Microsoft’s Twitter Profile

Microsoft’s Twitter profile

Companies can no longer afford to be faceless organizations, hiding away in a 1990s office park. The expectation has shifted as companies face more public scrutiny for poor behaviour. As a result, companies have to embrace the limelight, and millennials expect more than just a token effort.

Millennials, with their fierce brand loyalty, tend to love brands that have vivid, engaging personality, with a clear set of core values and who don’t take themselves too seriously. It’s now more important to be honest and human than formal and professional.

 

Conclusion

Millennials are looking for more out of every company they interact with. Expectations are high, but so are the payoffs for businesses willing to invest in attracting this powerful demographic. Brands and companies need to work more to engage with millennials on their level, rather than waiting for customers to ‘come around’ to the company’s way of thinking.

To do that, brands and companies need to do four things:

  1. Create a great mobile experience. Many millennials are mobile only.
  2. Create videos. Millennials love video content.
  3. Create the tools for millennials to share your content, listen to what people say about you, and respond whenever you can. Engagement is the name of the game.
  4. Develop and own a personality. Millennials are a relaxed bunch. They respect honesty and humility more than stiff upper lip professionalism. Provide that.

Navigation Patterns: Navigation for the Mobile User

mobile navigation

As curious creatures, humans have been exploring since the beginning of history, and this exploratory nature has carried over to our digital lives. We use terms like (buyer) journey, (site) maps, navigation and search (engines) to express how people explore online, and it is the reason your website or app structure is so critical to the user experience. One question we keeping hearing from clients is: how can you maintain a great navigational flow as your traffic moves to mobile?

 

The challenge of mobile navigation

Unlike a lot of other mediums, the biggest limiting factor to effective mobile navigation is available real estate. The more robust and detailed your navigation, the more space it takes up. The more space your nav takes up, the less space in which you have to do stuff with your website – like sell things, feature content, convert leads, or tell stories.

Moreover, some of the best practices used in other parts of mobile design don’t really work for navigation. Navigation needs to be easy to see, easy to understand, and easy to use, because navigating isn’t the fun part of browsing your site.

 

Mobile navigation solutions

There are some universal aspects to mobile and desktop navigation. First, it needs to be discoverable.

If your users can’t find your navigation, then they can’t use your navigation.

The second thing all navigation needs to be is accessible. Does it help users find their way to what they want quickly and efficiently? Is it easy to use? Instagram does a great job of this.

instagram mobile navigation

They make it very easy to find each aspect of the app while the physical functionality of the navigation (for example, button size and padding) makes it simple to use, even when your attention is elsewhere.

So how do you make navigation simple, discoverable, and accessible? It turns out, there are a number of solutions.

 

The hamburger

hamburger icon

The classic. Loved, hated, contested. Regardless how you feel, it’s impossible to get away from the fact that the hamburger has established itself as a key feature in mobile navigation.

Pros

  • Small, discrete, easy to fit into a mobile UI. Which is great when screen-size is at a premium.
  • Significant recognition as a navigation icon. With widespread use spurred on by mobile giants including Facebook, the hamburger is likely to be recognised for what it is.
  • Provides the opportunity for an in-depth navigation menu. Not everything is as simple as Instagram or Facebook. Some websites and apps, for example, large e-commerce sites like Amazon, have immense navigation challenges. A hamburger icon is a superb way to circumvent some of those.

Cons

Louis Abreu wrote a brilliant critique of the hamburger menu but here are the highlights (or lowlights).

  • Out of sight, out of mind. The core problem with the hamburger is that it puts the navigation out of sight. This vastly reduces discoverability.
  • Increased friction. It’s another thing you’re asking users to do to get around your site.
  • Not glance-able. Users can’t glance down at a notification (for example) and instantly know what’s going on.

Who should use it

The real advantage of the hamburger menu is that it allows you to have a really big navigation menu on a small screen. Sites with lots of different navigation needs, like e-commerce websites and the websites of large organisations, such as hospitals or universities, would be well suited to a hamburger menu, disadvantages and all. However, for most simpler or smaller sites, there are better options out there.

 

Navigation tabs (top or bottom)

facebook navigation tab bar

Navigation tabs at the top and/or the bottom of a screen are the latest rage in app design. And for good reason – they offer a number of advantages over other options.

Pros

  • Extremely discoverable and accessible. From anywhere in a website or an app, users can know where they are and where else they can go. It’s the gold standard for both of these.
  • Excellent glance-ability. A simple tab-based navigation means you can have tab-specific notifications appear quickly and easily. For example, LinkedIn uses a tab-based navigation structure which allows it to quickly inform users when they have new messages, feed updates, and LinkedIn requests.

Linkedin on iPhone

Cons

  • Restricted navigational options. The main drawback of this format is that it means you can only have a handful of navigation options. For larger sites, this type of menu quickly becomes impossible to use.
  • Eats up screen space. While the impact on screen space is relatively small, it’s still there. As device size shrinks (think wearables), the screen space you’re sacrificing for the convenience of a persistent menu could be enough to frustrate the user more than it benefits them.

 

Who should use it

With its limited navigation functionality, the only real cases where this can be easily adopted is apps. Simple apps at that – particularly in social media. It’s just too restrictive for most mobile websites.

 

Top navigation bar

top nav bar

The top navigation bar is the less elegant sibling of the top navigation tab bar and a carry-over from the time of desktop-only design.

Pros

  • Allows robust navigation without sacrificing discoverability. By being ‘always-on’, the top navigation bar means that discoverability isn’t impacted nearly as negatively as other navigation options like the hamburger. For example, a newspaper might have a dozen categories, but reserve their top navigation for the three most popular sections and a ‘more’ drop down menu option. The navigation is always there, but still allows that expanded menu detail.

Cons

  • Uses valuable screen space. The top navigation bar tends to be a bit of a hulking mass, eating up a significant amount of prime screen real estate.
  • Was really designed for desktop. It’s clear when you see top navigation bars that they’ve been adopted from desktop to mobile. This isn’t necessarily a con, but what tends to happen is that mobile users end up treated the same as desktop ones, despite potentially having very different needs.

Who should use it

The top navigation bar is best for sites that generate most of their traffic from desktops. The continuity across devices is valuable if browsers are used to seeing your site on a bigger screen.

 

Navigation hub

Porter navigation hub

Finally, the navigation hub. It’s like a landing page, but with navigation. Not as popular as some of the other options here, but maybe it should be…

Pros

  • Allows clear communication of all potential destinations. From the very start it affords a company a deep level of control over the customer journey, allowing better optimization and, in turn, a better trip.
  • Simple, fantastic way to express a complicated navigation. It’s like an abstract for your website – a quick overview of what users can expect to find and how to get there.

Cons

  • Not good for browsing. Of course, by front-loading your navigation in a hub, you’re making it much harder for a user to jump straight from one journey to another.
  • Doesn’t support users linking straight into a site. If you’re reliant on all your navigation at the start, users who land within your site will struggle to know where they are and what to do.

Who should use it

This form of navigation is absolutely excellent for one specific type of website: websites that have crystal clear user journeys, each with a distinct user group. Airlines websites, like Porter, are an excellent example of this.

Generally, users are either going to be checking inbuying tickets, or checking a flight status. It’s unlikely that users will be doing more than one of those tasks at a time.

 

Conclusion

Navigation is always a delicate balancing act between providing the information that users need to get where they want and actually standing in the way of the user journey. This natural tension is heightened on a mobile device. With less screen space to work with, each pixel matters more.

To make matters worse, there’s no such thing as a standard navigation menu. The best solution is to find the one that’s best suited to your specific website for your specific users.

With just a little bit of luck, you’ll find your way.

The Aftermath of Google Mobilegeddon: 1 Year Later

iPhone

Around this time last year, those involved in developing and managing websites were waiting for what had been termed “Mobilegeddon”: Google’s then upcoming algorithmic change that was going to totally shake up how we search online.

Twelve months on we are left with one question: what actually happened?

Mobilegeddon: a quick review

  • Mobilegeddon was a Google algorithm update that took place on 21 April 2015.
  • The update was aimed at making the web more mobile-friendly in response to increasing traffic from mobile devices.
  • The update essentially did an automatic review of each website and, based on factors like font size, tap targets, button links being close together, and content readability, determined if it was mobile friendly or not.
  • If your site was mobile-friendly, then you got a boost in search engine results; if your site was not mobile friendly, you were penalized and pushed down the rankings.

Importantly, unlike previous updates, if you were deemed to not be mobile-friendly and then made changes, you didn’t have to wait for Google to notice – your site would spring back on its own.

The reason that there was such an awareness around Mobilegeddon was that unlike previous updates, this one was set to impact a much larger number of websites, including major websites of Fortune 500 companies.

 

What Google wanted to happen

Google’s rational for the change was, users were increasingly browsing from mobile devices and they wanted to be able to provide them the best experience. They reasoned that by linking a positive mobile experience to a company’s wallet, they could encourage and speed up the transition to a mobile-friendly web. Google balanced this change in the algorithm by having its impact limited to mobile traffic. If you were searching for something on a mobile device, they wanted to only display results that would be mobile friendly. If you were doing your search on a desktop, the results wouldn’t be impacted by which was mobile-enabled.

 

What everyone said would happen

Predictions ranged, but many thought that major websites, including 40% of Fortune 500 companies, were going to be seriously impacted which would lead to a mad scramble to get mobile websites up and running as quickly as possible to regain market share.

For example, TechCrunch reported on a list of major websites that were not mobile friendly. Many consumer-facing websites like Wal-Mart, GM, Ford, Apple, HP, and Costco were fine. However, non-consumer companies like Fannie Mae, UnitedHealth Group, Valero Energy and McKesson fared poorly. The hope was that these sites (and others) would see a financial impact from their poor ranking that they would immediately improve their mobile experiences.

 

What actually happened

As you can see from the report provided by Search Engine Land, there was a significant reduction in mobile traffic to a non-mobile-friendly website.

However, in terms of the real impact on traffic and rankings, the average change was much smaller than everyone predicted. Many websites were already mobile friendly, and even if they weren’t, they either weren’t acquiring much of their traffic from mobile devices anyways, or the change just didn’t have a significant impact.

Another factor that affected the overall impact of this update is that the general mix of traffic to most sites meant that there weren’t that many obvious profound ‘winners’ and ‘losers’. Generally speaking, websites will get a mix of traffic from various devices, so even if their mobile traffic was punished, there would be enough other traffic to offset it.

The final tally was captured by BrightEdge, who tracked 20,000 URLs through the two weeks of mobilegeddon’s rollout. At the end of it, 17% of these URLs were no longer on the front page of search results. So yes, there was some change, but for the most part it was more minor than Google’s Panda update, and easier to fix.

 

Winners and losers

So, who’s actually better off? Search metrics compiled a list of winners and losers based on mobile SEO visibility. Major winners included companies like Upworthy, bandcamp, GQ  and tvttropes.com with a 420% gain in visibility.

The losers are, for the most part, minor websites like fool.com, youngmoney.com, and Sidereel, but also some serious heavyweights like Reddit (visibility down 27%) nbcsports.com (visibility down 28%) and usps.gov (visibility down 20%).

 

Conclusion

All in all, Mobilegeddon was an important step to making mobile-friendly part and parcel of web. The buildup and media buzz around it was probably more useful than the update itself in getting companies to make their websites mobile friendly, but we believe had a lasting impact on how people approach their online presence and it set a precedent that it’s the mobile way or the highway when it comes to Google search results.